WeBee enters the Saudi market with Tabuk Investment's L'Azure Hotels
WeBee partners with Tabuk Investment Company to launch at L'Azure Hotels (Dhaif) — WeBee's entry into Saudi Arabia, aligned with Vision 2030.
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WeBee enters the Saudi market with Tabuk Investment's L'Azure Hotels
On 28 October 2024, WeBee partnered with Tabuk Investment Company to launch its guest-experience platform across L'Azure Hotels (Dhaif) — marking WeBee's entry into the Kingdom of Saudi Arabia.
The launch aligns with Saudi Arabia's Vision 2030 hospitality strategy, which targets a significant increase in inbound tourism and modernization of guest experience across the kingdom's flagship hotel groups.
L'Azure Hotels guests now access WeBee's mobile guest app for in-stay requests, multilingual concierge messaging, and direct-booking flows — alongside Tabuk Investment's standardization of operational workflows on EaSee.